Folio 1 · save 10%
Draft
A steady start.
$1,854 monthly, 3-month term commitment
Pay as you go: $2,060
- Four pieces a month
- Brief and outline for each
- Two rounds of edits per piece
- Monthly note on what performed
Pricing in USD
Adult content and copywriting pricing, in three folios
Our content and copywriting pricing buys a set number of pieces each month, charged in US dollars and reduced when you commit to a term. Before anything is agreed, we edit one of your pages for free so you can judge the work.
Folio 2 · save 20% · most chosen
Edition
A regular voice in search and inboxes.
$2,992 monthly, 6-month term commitment
Pay as you go: $3,740
- Eight pieces a month
- A written voice guide
- Quarterly content plan
- Claims checked against your evidence
Folio 3 · save 25%
Library
Several brands or a large back catalog.
$4,710 monthly, 12-month term commitment
Pay as you go: $6,280
- Twelve pieces a month
- Refreshes of older pages
- Up to three brands
- Monthly planning call
Prices per month in USD. Sales tax, where it applies, is shown on the invoice.
What others charge
WebFX's 2026 guide to content marketing pricing reports these ranges.
| Option | Reported cost |
|---|---|
| Content marketing retainers | $1,000 to $20,000 a month |
| WebFX's own content plans | About $1,800 to $6,000+ a month |
| Freelance writers | $1,000 to $10,000 a month, or $60 to $200+ an hour |
Our folios sit toward the lower middle of the agency band, with adult-specific care built in: safe-for-work writing and claims checked against evidence. The work itself is described on content marketing, SEO content, copywriting and landing page copy.
What each folio includes
| Folio | A typical month |
|---|---|
| Draft | A small set of new or refreshed pieces, each from a written brief, edited and checked against your evidence, plus a short note on what performed |
| Edition | More pieces each month across guides, product and landing copy, a maintained voice guide, email copy, and a monthly call |
| Library | Edition's work across several brands or a large back catalog, with quarterly planning and a single named editor |
The exact number of pieces in each folio is set on your quote. Longer guides count as more than one piece; short product descriptions are batched.
Picking a folio
Draft suits a brand with a few important pages to put right and a steady trickle of new ones. Edition suits a brand that wants to be heard regularly in search and in inboxes, with copy for launches and seasons as they come. Library suits groups with several brands, or shops with hundreds of products whose descriptions need rewriting. The free sample edit usually makes the choice obvious, and if Draft is enough we will tell you.
Outside every folio
- Design, photography and video.
- Legal or medical review, which we arrange with your advisers rather than replace.
- Translation into other languages, quoted separately.
- Publishing and page building on your site, unless agreed on the quote.
The terms, briefly
Folios are billed each month in US dollars at the rate on your quote, and work beyond the folio, such as a rush job, an extra brand or a translation, is only ever charged after you approve a written estimate. Committing for three, six or twelve months locks in the reduced monthly rate until the term ends, which suits brands with a steady publishing plan and a clear list of pages to write; after any committed term, either side can end a folio with thirty days' written notice. Once an invoice is paid, the writing produced under it is yours to edit and republish. The full terms, read under the law of India unless a signed quote says otherwise, are on our terms page.
Not in any folio
- Explicit or suggestive writing
- Unedited, mass-produced AI pages
- Fake reviews or testimonials
- Work for escort or other paid sexual services
Questions
How do your prices compare?
WebFX puts content marketing retainers at $1,000 to $20,000 a month in 2026, and its own plans at about $1,800 to $6,000 or more. Our plans sit inside that band.
What counts as a piece?
One guide, one product or category page, one landing page or one email of up to about 1,500 words. Longer pieces count as two.
Are revisions included?
Two rounds of edits per piece are included. Changes to the brief after writing starts count as a new piece.
Who owns the writing?
You do, once the invoice is paid, including the right to edit and republish it anywhere.
Editor’s note
Your copy is fine. Your copy could sell more.
Send us one page and a sentence on what it should achieve. You get it back marked up in red, with the first fixes and why, at no cost.
Request a free sample edit