Content and copy for adult brands, plain, honest and safe for work

Four chapters of work

1. IContent marketingGuides and explainers that answer what customers hesitate to ask.Read
2. IISEO contentPages matched to what people search for, written by people.Read
3. IIICopywritingProduct, brand and email copy built on specifics and evidence.Read
4. IVLanding page copyHonest persuasion, without timers or invented scarcity.Read

From the notes

1. Search intent content for adult brands: write for what people meantIntent, 6 min
2. Thin AI content and adult SEO: how to spot it, and what to do with itQuality, 7 min
3. A content brief template for adult brands, with a filled-in exampleBriefs, 6 min

Lawful brands only, nothing explicit, no invented reviews, no copy for paid sexual services. Our style sheet.

Why an editor, not a content mill

Adult brands are offered cheap content constantly: hundreds of articles a month, written fast, often by tools, rarely checked by anyone who knows the products. Google's quality rater guidelines, updated in January 2025, tell its raters to give the lowest rating to pages that are almost entirely automated and add little value, and Google has taken manual action against scaled content made mainly to game rankings, whoever or whatever wrote it. For adult topics the risk is sharper still, and harder to undo, because careless pages make health claims, explicit slips or factual errors that payment providers, platforms and customers all notice.

We work the other way round. Fewer pages, each with a reason to exist that a reader would recognize, each checked against evidence and edited by a person who would sign it, and each refreshed promptly whenever the facts behind it change. A smaller library of strong pages tends to bring more search visitors, and more buyers, than a large library of weak ones, and it is far easier to keep accurate as products and rules change. The free sample edit shows the difference on one of your own pages, with every change explained in a short note, so you can judge the work before spending anything at all.

How a project runs

1. Sample edit: free. You send one page; we return it edited, with a note on every significant change.
2. Map and voice guide: the questions your customers ask, the page that answers each, and how your brand sounds.
3. Writing and editing: pieces each month to the folio you choose, every claim checked against your evidence.
4. Monthly note: what performed, what needs refreshing, and what we plan next.

Everything is written and edited by people. We use software for spelling, readability checks and research notes, never to produce the words you publish.

Questions