Contents
Notes on adult content and copywriting
These notes on adult content and copywriting read like chapters: from working out what a search wants to writing the page that answers it. Each one names its sources, and each one is safe for work. Start with chapter I if you are new to the subject.
- ISearch intent content for adult brands: write for what people meantHow to read search intent for lawful adult brands: the kinds of queries people type, the page each one expects, and how to plan content around them.6 min
- IIService page copy for adult businesses: say what you do, for whom, and howHow to write service pages for lawful adult venues, platforms and suppliers: the problem, who it is for, how it works, the price and the next step.7 min
- IIIProduct copy for adult ecommerce: specific, safe for work and supportableHow to write product copy for adult ecommerce: a clear title, a first line that sells, specifications, claims backed by evidence, care, and discreet delivery.7 min
- IVThin AI content and adult SEO: how to spot it, and what to do with itHow to find thin AI content on an adult site, what Google actually says about AI writing, and how to decide whether to improve, merge or remove each page.7 min
- VA content brief template for adult brands, with a filled-in exampleA content brief template for lawful adult brands with a worked example: reader, intent, the answer, sources, first-hand detail, words to avoid and links.6 min
- VIA landing page copy guide for adult brands, written out in fullA landing page for a lawful adult brand written out section by section, with an editor's note on each: headline, reassurance, proof, offer and the button.7 min
Which note answers your question
| The question on your desk | The note |
|---|---|
| Our pages rank for the wrong searches | Search intent content |
| We need product descriptions that sell and stay accurate | Product copy |
| Our venue or platform page does not convert | Service page copy |
| We published a lot of AI-written pages | Thin AI content |
| Writers keep missing the point | Content brief template |
| Our landing page gets clicks but few sign-ups | Landing page copy guide |
Each note is a final draft, dated, with its sources listed below. When a source changes, the note is revised and the date moves.
Works cited
The sources these notes lean on most.
- Google Search CentralPeople-first content, AI-generated content and the scaled content abuse policy
- Federal Trade CommissionAdvertising claims, substantiation and the 2022 dark patterns report
- Google Search Quality Rater GuidelinesHow searches are grouped by what people want
- Unbounce, 2024Readability and landing page conversion
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Editor’s note
Your copy is fine. Your copy could sell more.
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