About
About ContentVelora, and the style sheet we write by
ContentVelora is a small writing studio for lawful adult brands. We write the guides, pages and emails that help people choose, buy and come back, in plain and safe-for-work language. Every publisher keeps a style sheet; ours sets out how we write, and what we will not.
We are a leading, award-winning agency. We are a small studio that opened in 2026.
Ed.Start as you mean to go on.
House style sheet
Style sheet, edition 1
- Plain over clever
- Short words, short sentences, the answer first.
- Specific over grand
- Materials, sizes, prices and dates, never "premium" or "world-leading".
- Safe for work, always
- Every page could sit on a work screen without embarrassment.
- Claims with receipts
- If a statement needs evidence, the evidence exists before the words do.
- A named author
- Every piece has a person who wrote it and a person who checked it.
- Your voice, not ours
- We write to your style guide, or help you write one.
The detail behind each rule is in our notes, starting with search intent; the claims rule is explained on copywriting.
Who we write for, and what we decline
We write for
- Sexual wellness and adult product brands
- Adult retailers, online and in stores
- Subscription, membership and dating platforms
- Licensed venues and nightlife
- Agencies and suppliers serving the industry
We decline
- Explicit or sexually graphic writing
- Copy for escort agencies or other paid sexual services
- Fake reviews, testimonials or endorsements
- Health promises without evidence
No borrowed credentials
You will not find client logos or quotes here yet. The studio is new, and we will only show them with a client's written permission. Every fee is listed on the pricing page, and a free sample edit of one of your own pages is the fairest way to judge the writing.
How an edit is made
Every piece passes through three readings. The first checks it against the brief: does it answer the question it was meant to, for the reader it was meant for? The second checks facts and claims: every specification against your product data, every health or safety statement against evidence or a qualified reviewer. The third is for voice and clarity, read aloud where it helps. Only then does it go to you, with notes on anything we changed and why.
Our position on AI tools
We use software where it helps a careful writer: spelling and grammar checks, readability scores, and summarizing research notes. We do not use AI tools to write the text we deliver, and we do not use them to invent facts, reviews or sources. Google's own guidance and its rater guidelines treat low-effort automated pages harshly, and readers of adult brands, who often arrive with sensitive questions, deserve to be answered by people who checked the answer.
The first month
After the sample edit, the first week is spent reading: your site, your reviews, your support emails, your product specifications and your competitors. The second produces the question map and a draft voice guide. The third and fourth deliver the first pieces from the folio, starting with the pages that bring the most visitors or the most revenue. Four weeks in, you hold a plan, a guide and finished work, and the folio continues from there as described on pricing.
What we will not write
Some requests come up often enough to answer in advance. We do not write health claims without the evidence behind them, reviews or testimonials in a customer's name, copy that promotes paid sexual services, or pages meant to rank for searches about minors in any form. We also decline bulk content made mainly for search engines, however it is produced. Saying no to these keeps your brand, and ours, on the right side of the rules and of the readers.
Questions
Who does the writing?
Writers and editors who know adult topics and cover them without explicit language. Each client gets a named lead who owns the voice and the quality.
Why not write explicit content?
Because it rarely helps a lawful brand: search engines filter it, platforms restrict it, and many customers want clear information instead.
Where are you based?
We work remotely. The company behind the studio is named in the terms of service.
Editor’s note
Your copy is fine. Your copy could sell more.
Send us one page and a sentence on what it should achieve. You get it back marked up in red, with the first fixes and why, at no cost.
Request a free sample edit